Zee Rishtey Awards

Zee Rishtey Awards Titles

 My role:

Research and development, sketch, styleframes, 3D and 2D animation, compositing.
Regional adaptation and deliverables management for broadcast.

Description:

Zee network asked Addikt to refresh the identity for the Rishtey awards, the show that brings all the family together.
The event is followed by millions of people who wants to see they most loved charachter being awarded.

From the brief it was clear the ient wanted something regal, luxorious and over decorated.

After many meetings and reviews we created an identity based on the bracelets and jewels many indian women wear every day, reminding the circular shape of the network’s logo.

All the identity design elements were translated in different languages for each India’s country.

Edit of various identity design elements

Titles Styleframes and Development

Variations, styleframes and development

This project had a long development process in order to deliver a tailor made identity based on the large numbers of viewers and also hit target group aesthetics.
We had many rounds of feedback with the client and regional partners, here below you can see some styleframes and concept design I created for this project.