Ciao,

Stefano Paron is a Senior Art Director based in Amsterdam, working across creative direction, design, moving image and AI-driven production.

My background is rooted in art and visual culture. I studied art in Italy before moving to Amsterdam in 2010, where I became part of a creative community that shaped the way I approach ideas, collaboration and craft.

Over the years, I’ve worked with multidisciplinary teams, studios and agencies on projects for international brands, developing work from the first brief and early visual exploration through production and final delivery. This experience gave me a deep understanding of the entire creative process — how to translate an idea into a strong visual direction, communicate it clearly, and preserve its intent throughout production.

My approach combines creative thinking with a strong understanding of how things are actually made. I work across design, animation, 3D and AI-driven production, using technology as a creative tool rather than an end in itself.

I’m constantly exploring new visual languages, artists, technologies and ways of working. What interests me most is finding unexpected solutions to creative problems and turning ambitious ideas into work that feels distinctive, relevant and beautifully crafted.

2022-present Ambassadors

Art director / animator

I hold the position of Art Director at Ambassadors, where our vibrant and cooperative atmosphere unites a diverse group of artists, composers, designers, directors, and developers from around the world. As a cohesive team, we embrace the creative obstacles of the present, producing extraordinary solutions for various brands and agencies.

2017-2022 Addikt

Art Director / Sr. Motion Designer

We created full identity packages for broadcast sports events and title sequences for tv shows for the Indian market followed by millions of viewers. I take care of projects from sketching ideas to 3D development and animation.

2015-2017 Woodwork

Sr. Motion Designer

Always on the spot with the latest motion design styles, Woodwork gave me the chance to develop cool and challenging projects. I took care of motion design, 3D environments, and character animations, from sketch and concept to final rendering and editing.

2011-2015 Hello, Savants

founding member

Creative expression was the fuel that powered our work. In the freedom of the collective I learned project management skills: from concept design to financial management and production.
I worked on 2D animations and developed long-format 3D animations for international clients and my first 3D stereoscopic product presentation.