AdForum PHNX Awards titles 2021

 My role

As Art Director, I was responsible for refreshing the entire brand identity. I created new color combinations and palettes for the logos and textures, giving everything a vibrant, cohesive feel. I also designed new textures from scratch and optimized their usage across the entire brand. 

I also designed, animated, and rendered all the small videos, I was responsible for all the motion design from concept to final output.  

Description:

In the second year, AdForum.com proudly hosted the PHNX Awards, and Addit was entrusted with the task of refining its identity. As the responsible individual, I led the effort to revamp the design by introducing fresh colors and a touch of excitement. Our goal was to infuse a sense of playfulness and joy into the event, achieved through a vibrant color palette and charming hand-drawn background texture.

Our approach evolved the event experience with a series of shorter animated sequences interspersed between presentations and announcements, creating engaging transitions.

Credits

Production design and animation: Addikt

AdForum PHNX Awards titles 2020

My role

I took the lead in developing the title video, overseeing everything from sketch to final edit, art direction, style, and animation.

Working in teamfor the initial dark scenes, I personally animated and rendered the colorful parts (starting with the appearance of colored blocks and continuing until the end), as well as managed the soft dynamic bodies simulation.

Description:

AdForum.com hosted its first creativity awards during the 2020 corona lockdown in order to give visibility to designers who might feel pushed aside from the community.
The concept behind the title is The Rise of the Phoenix: in a down period we can still rise and shine.

Addikt was asked to design the identity and help promote the award event on social media.
The design was kept simple and minimal, but we had the chance to push the animations in the titles.

The idea was to represent the rise and transformation of creativity. As the phoenix rises from hashes and it flies to become beautiful, creativity sparks and grows to produce amazing artwork.

Credits

Client: AdFotum.com
Direction, Animation: Addikt

Tiltes Sequence Styleframes

 Social posts and banners

The event was advertised in all social media platforms and creative websites.

We developed a simple and effective grid that can be easily adjusted for every format.