Soacial media campaign:
7 Rivers Machaa
Social media content
Social media content
My role
We teamed up with CoDesign studio, which handled the label design and overall new product identity. My job was to bring that to life with fresh and dynamic motion.
I was responsible for all aspects, from style frame design based on the client's graphics to the 2D and 3D animation of their new font and logo. We created short, punchy videos that were perfectly optimized for social platforms. The main idea was to show the cans rotating and jumping playfully, while text popped up to explain the beer's unique features and taste qualities.
Description:
7 Rivers Indian brewery launched new flavors beers and they asked CoDesign studio to design the label and launch new communications formats and new identity for two new products.
At Addikt we animated the font design and the logo, plus we added a short video to be presented as multi platform social media content. The cans rotate and jump while text explains features and taste quality.
Credits
Production design and animation: Addikt
Styleframes and Development
