ZeeMelt 2021

ZeeMelt Conference 2021

My role

As the Art Director of this project, I undertook comprehensive responsibilities, including :
identity design, color combinations, and layout, as well as 2D and 3D animation.

Description:

ZeeMELT stands as a unique conference, uniting the finest disruptive marketing practices from advertising, digital, media, and technology, featuring a lineup of over 40 esteemed speakers. Originally launched as a physical event in 2015, ZeeMELT has successfully taken place in both Mumbai and New Delhi throughout the years. In response to changing times, the 2020 edition of ZeeMELT adapted to the virtual realm, delivering a fully immersive digital experience.

For 2021 edition Addikt was asked to produce the identity and motion design. I was in charge of the development of titles and graphic design.

When crafting the title for "Back to the Future," I drew inspiration from the 80’s aesthetics. I artfully incorporated chrome surfaces and neon lines, creatively distorted by the curvature of the logo. Additionally, the abstract shapes featured in the title are repurposed as backgrounds for banners and the website header, ensuring a cohesive and visually appealing presentation throughout the project.

Credits

Client: ZeeMelt
Direction, Animation, and Design: Addikt

Frames from ZeeMelt titles

Motion design and speakers banners

The conference title was Back to the future and was divided in tree main topics: Headline, Osmosis and Mindspace.

Because the number of speakers and the topics was not clear till the end of the design phase I designed a frame that can easily fit all purposes. Text was multiplied, animated and used as background decoration. Simple positive/negative color combinations created a unique frame for all the design elements.
The lines and colors used in the background are bringing a bit of playfulness and connect with ZeeMelt general identity.

I created a library of elements that can be combined by the editor when names and events were confirmed.