Stefano Paron is a Senior Art Director based in Amsterdam, working across creative direction, design, moving image and AI-driven production.

I’m a Senior Art Director based in Amsterdam, working across creative direction, moving image and AI-driven production.

I work with brands, agencies and creative teams to turn ideas into strong visual work. I usually start by understanding what a project really needs, then develop the concept, characters, environments and visual direction. I stay involved throughout production to make sure the original idea remains clear and consistent as the work evolves.

My background is in art direction, animation, 3D and post-production. In recent years, generative AI has become an important part of my work, allowing me to explore ideas, create images and films, and develop new approaches to production.

I have more than 18 years of experience working with multidisciplinary teams on projects for international clients. This helps me understand both the creative and production sides of a project, recognise potential problems early and find practical solutions without losing the quality of the idea.

2022 - present Ambassadors

‘22 - ’26 Art director, ‘26 - Senior Art director

At Ambassadors, I lead the visual development of AI-driven campaigns and pitches, from the first interpretation of a brief through production and final delivery.

My work includes developing concepts, characters, environments and visual languages for images and films. I stay closely involved during production, guiding the creative process and making sure the original idea remains clear and visually consistent through testing and iteration.

I also develop practical workflows and guide artists, freelancers and interns working with generative tools. My background in animation, 3D, editing and post-production helps me connect new technology with established creative craft.

2017 - 2022 Addikt

Art Director / Sr. Motion Designer

We created full identity packages for broadcast sports events and title sequences for tv shows for the Indian market followed by millions of viewers. I take care of projects from sketching ideas to 3D development and animation.

2015 - 2017 Woodwork

Sr. Motion Designer

Always on the spot with the latest motion design styles, Woodwork gave me the chance to develop cool and challenging projects. I took care of motion design, 3D environments, and character animations, from sketch and concept to final rendering and editing.

2011 - 2015 Hello, Savants

founding member

Creative expression was the fuel that powered our work. In the freedom of the collective I learned project management skills: from concept design to financial management and production.
I worked on 2D animations and developed long-format 3D animations for international clients and my first 3D stereoscopic product presentation.