motion identiy:
PHNX Awards '21
Second edition of the AdForum creativity awards.
Second edition of the AdForum creativity awards.
I’ve selected the new color palette, created new color combinations for logos and textures. I developed new texture design and improved the usage of textures in the whole design identity.
I designed, animated and rendered the small videos, I was responsible of the entire motion design.
In the second year, AdForum.com proudly hosted the PHNX Awards, and Addit was entrusted with the task of refining its identity. As the responsible individual, I led the effort to revamp the design by introducing fresh colors and a touch of excitement. Our goal was to infuse a sense of playfulness and joy into the event, achieved through a vibrant color palette and charming hand-drawn background texture.
Our approach evolved the event experience with a series of shorter animated sequences interspersed between presentations and announcements, creating engaging transitions.
Production design and animation: Addikt